ABOUT

Born from a publishing culture, our mission is to be a centrifuge that produces engaging, memorable, creative and informative content.

At the heart of 348 media lab you will find experienced writers, strategists, creatives and overall doers who develop and produce work that is tailored and curated with the sole purpose of igniting reactions from specific audiences.

From long form to snack-size format you will find in 348ML the right tools to strategize, conceptualize, produce and deploy your message.

We are non-traditional in the type of relationship we establish with brands. We respect the brand’s autonomy, its internal structure and collaborative habitat and are flexible in terms of how, when and why we are integrated into the process.

WHAT’S A MEDIA LAB?

Is this a science?

There are some elements within our process that are indeed scientific. It is a multi-disciplinary cross between anthropology, sociology and definitely some chemistry. Now, don’t brand us as mad scientists. There is a method to the madness. Hence, we are perpetually learning the effectiveness of our content and adjusting to find the right structure that produces the desired results.

THE STUDIO

We are equipped with an in-house 3,300 square foot film/photo studio. This is a blank canvas of some sort which allows us to tinker with concepts and to develop quick-to-market content that is so crucial with brands and consumers nowadays communicating at the speed of social.

The studio is available for rent to external production companies. It is structured by compartments that adapt to specific needs. From just the space to space/equipment to the whole enchilada, it is a fully customizable studio experience.

WHAT’S YOUR LAB?

Brands are breathing organism that change constantly. Their needs and collaborative structures are organic in nature. That is why we offer a variety of options to fit into a brand’s tailored need.

STRATEGY LAB

When brands are looking to test the waters or begin to plan a program, brand extension or simply acquire intelligence regarding the state of the market or where things are going, we can sit down with the team that the brand determines and consult in strategic matters.

CREATIVE LAB

Great ideas can come from a miraculous spark of genius, but most great ideas are born by putting in the hours and an extensive curating process.

Our team can enter this process in different stages. We can define a creative... brief, ignite the creative spark by presenting trends and latent insights, direct exercises to develop ideas through basic design thinking formats, curate existing ideas or develop ideas from scratch.

PRODUCTION LAB

OPTICS: Based on the brand’s needs, our team is built to develop from key visuals for internal presentations, brand guidelines, master visuals to be developed in-house or adaptations from existing master visuals.

SCRIPTS: Being born... from a publishing company has its benefits. We write, rewrite, rewrite and then we write some more. It is in our nature. Brands can trust from the development of a general narrative to specific copy for all media outlets.

VIDEOS: From internal videos to a content series, our team can pre-produce, produce, film and edit any video format a brand may request.

We can also supply a server for video cataloging and referencing.

Our team can document company events, run interviews, develop employee videos, DIY videos and any other video required.

- DIY VIDEOS
- EVENT RECAP
- BRANDED CONTENT
- NATIVE VIDEOS
- SOCIAL MEDIA VIDEOS
- INTERVIEWS
- SHORT DOCUMENTARIES
- LONG FORM DOCUMENTARIES
- CORPORATE VIDEOS

DIGITAL LAB

We have many years of experience in web development, programming and designing. We can run the full range of needs, from template based, quick to market websites to more elaborate custom-made websites.

We can also... support internal teams, depending of desired scope of work or collaborate hand in hand from A to Z in the development.